Build a Cleaning Products Business Focused on Giving Customers a Unique Experience

household cleaning products

Hygiene is too important to be ignored and people are nowadays taking it seriously and provide substantially for it in the monthly family budget. This is one of many reasons why you see so many cleaning products in provision/grocery and departmental stores these days. When you view it from a different perspective, it is a big opportunity for retail grocery stores to increase sales and profit.


Broadly speaking, cleaning products include soaps for bath, fabric wash, floor cleaners, dishwashing, car washing and toilet cleaning. Household cleaning products basically come in two forms – liquid (solution) and cakes (solid). Each has its advantages and disadvantages, but the liquid form is the more trending because it is convenient to use, is more powerful and quick reacting and wastage is minimum. From what we see around stores, the preference for liquid form is widespread and shoppers, when they have an option, always opt for liquid detergents.


A Unique Opportunity for Resellers


It is not just the retail stores that benefit; distributors, wholesalers and resellers also gain from increased sales turnover in household cleaning products segment. If you fall in one of the above categories, we will recommend you to include household cleaning products in your product profile. As a distributor or reseller, retail stores are not the only channel available to do business – bigger opportunities are also available for distributing bulk dishwashing liquid to restaurants, hospitals; and fabric washing liquid to the commercial laundry businesses.


If you are a solo-entrepreneur and just about to setup a retail business, then distributing the best household cleaning products is a major line of activity that you shouldn’t ignore. For example, you can consider bulk dishwashing liquid repacking. There are myriad ways in which you can innovatively repack and repurpose the product. You can repack it into sachets, squeeze bottles, 100/200/500/1000 millilitre packs and sell through online stores such as Flipkart or Amazon for instance. There is no limit to what you can really do. The sky is the limit and you will never go wrong. Yet another benefit is you don’t have to spend on setting up a business from scratch – everything, from delivering to getting your payments is taken take by the online stores.


Sourcing Household Cleaning Products


Sourcing the right kind of Domestic cleaning products is not a rocket science and the first question that will rattle your mind is “Where to buy cleaning supplies cheap?” For this you can contact a detergent company of repute directly and find out whether they will be willing to give you a range of products in bulk packing – but remember not to fall for any product that focuses only on cheapness – choose only the best household products and win consumers’ confidence. Try it yourself – nothing can be better than this.


If the manufacturer is willing to give you packs as per your preference; all the good for you – you will save enormously; take my word for this. This is important because, what you put at stake is your brand name and the future of your business. Poor quality products that don’t match consumer expectations, or your claims, can work against building a solid reputation and can take a heavy toll on replacements. The magic rule is give value to what you sell, and consumers will keep coming back to you again and again.


The best source is always the manufacturer who has a wide range of cleaning products such as: fabric wash and softener, floor cleaners, dishwashing liquid, toilet cleaner and hand wash liquid – the more the better.


Focus on Consumer Expectations


As a reseller, your first focus should be your customers and you must strive to deliver best cleaning products in 2018. Secondly give your customers a variety of options – different pack sizes, a freebie like best use practice, good user manual and even a few small free samples of your other products. It is an incentive to push sales of products you think is not moving fast enough.


Always keep a tab on shifting consumer preferences; it can change dramatically in terms of appearance, experience, pack size and even the touch and feel.


We at Savon Care, formulate products that are highly sophisticated and clean well. We are one of the best detergent company in India manufacturing domestic cleaning supplies which are less in chemicals and AZO free.

2 thoughts on “Build a Cleaning Products Business Focused on Giving Customers a Unique Experience

  • December 10, 2018 at 9:25 pm

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