The home cleaning products industry in India is a highly unorganized sector. However, the industry is expected to see a growth of 20% by 2021. As there is a growing awareness of sanitation and hygiene, cleaning products have become an inevitable purchase. Using the opportunity, there are several cleaning products manufacturers mushrooming quite recently. Products such as floor cleaners, toilet cleaners, hand wash, dish wash, detergents etc. have proliferated in the market.
Making the right cleaning products available for the consumers is the duty of the cleaning products distributors who must have a comprehensive knowledge of current market trends. Let us look more in detail about what marketing strategy a cleaning products distributor can adapt in 2019 and why it is essential to change the strategy.
Marketing strategy in 2019 for cleaning products distributors
To design a successful marketing strategy, the distributor must first understand the customers’ needs and preferences, the marketplace, and type of products.
Understanding consumers’ preferences
Home cleaning products come in different forms in the market such as solid, liquid, powder and paste. It is noticed that the consumers always look for an upgrade in terms of convenience and efficiency of the product. A recent study shows that the majority of the population prefer liquid form of home cleaning products to others, and powder-based products are expected to diminish from the market. Liquid-based floor cleaners, toilet cleaners, and dishwash are gaining popularity due to its easy to use advantages and enhanced cleaning methods.
As there is a growing awareness about going natural, eco-friendly products score high in the market. The distributor should do a background study on the ingredients and components used for making the product. Look for a manufacturer whose products are prepared using natural ingredients and with less or no chemicals.
Understanding the Market Place
The home cleaning products have become quite popular among the urban population. They are sold better in supermarkets, malls, and hypermarkets. Retail sellers are reluctant to store them due to the low probability of selling and high prices. However, there are some brands that move well in retail shops. Understanding the trends, a distributor should set the business strategy based on the marketplace. Identify the manufacturers who like to deal with retail outlets to cover their targeted customers and manufacturers who wish to deal with bigger shops and malls.
Though online marketplace does not perform well, with the increase of mobile phone users and internet usage, a growth in the near future is undeniable. An analysis of what sells better can help a distributor to design a successful marketing strategy in 2019.
Understanding the house care products
The household cleaning products are categorized as
• Floor cleaners
• Kitchen care cleaners
• Toilet cleaners
• Laundry care cleaners
• General purpose cleaners
Dishwash cleaners have shown a rapid growth in the industry, generating higher revenue than other products. Floor cleaning products rank second, showing considerable growth with the rising awareness about maintaining hygienic conditions. Floor cleaner manufacturers in India have increased significantly to meet the increasing demand. Toilet cleaners too have gained a huge attention even among the rural population. Acid and phenyl are being replaced by liquid toilet cleaners.
Best marketing plan for home cleaning products
A distributor plays an important role in taking a brand to the public and making it popular. To achieve success as a distributor in home care products industry, it is vital to design the best marketing plan. Identify and choose the manufacturers who keep up with the expectations and choices of the customers. Being bio-friendly is very much preferred; a product that promotes such aspects can be a winner in the market. Design your distribution marketing plan according to the current trends. While taking new products from manufacturers, take a proactive approach in educating the sellers. Activities such as presale training programs, road shows etc. would aid in your distribution process for new brands. The best marketing strategy needs to evolve in tune with the changing customer behavior and needs.
Savoncare is a leading manufacturer of domestic cleaning products which takes pride in manufacturing AZO free products. Head out to our product section to know more about our products.